|
Consistency Saves You Time and Makes You More Profitable Hi, Many people try something once and if it doesn't work, they don't usually bother again. A great example of this is sending out a newsletter to your database. In business, it's really important to stay in contact with your clients, prospects, associates etc. otherwise they can easily forget about you. Why do you think the big companies are always advertising on TV, radio and newspapers? Sure you can get sick of seeing all this promotion, however when you're ready to buy something, chances are you will choose someone or something that is constantly 'in your face'. For a small business owner, there are many ways you can keep in touch with minimal expense. All you need is to free up your time to focus on this very important aspect of your business... marketing. It happened to me this week. I regularly receive emails from an internet marketing guru at least twice a week. They are constant and relentless. Many times I've looked at her emails and thought 'interesting information' but kept my credit card in my purse. But this week I didn't. In fact, the particular product being promoted, I'd seen many times before, however this time, I took notice. My need for her solution was high, so I jumped online and ordered the program. This lady had built up a relationship with me through her emails. I signed up for her newsletter and had been getting her emails for at least two years. I knew she was an expert in her field and that she had been in business for a few years. As far as I was concerned she was a trusted and credible source of information. She knew what she was talking about and the many testimonials I had read confirmed it in my mind. You see most business owners send the occasional email or mail-out to their database when they 'think about it' or when things are quiet. If they don't get a good result the first time, they often don't bother again. This is crazy as it can take several exposures to the same information before people take action. Sure you'll get some people whingeing and moaning that you send out 'too many emails', however those people are the ones who probably won't buy anything from you. They can always unsubscribe themselves anyway. Just in the past couple of weeks, I've had 3 people contact me who have been receiving my emails for several years. One lady had been on my database for 5 years and contacted me for the first time. Two wanted to be part of my coaching programs and the other one wanted me to speak at a series of events. This will add thousands of dollars to my profits this year. All three said that my emails were informative and very useful and that the timing was right to do something. The Final Word Most business owners and entrepreneurs always complain "I don't have the time" or "I'm too busy''. Unfortunately they are chewing up their time with unproductive tasks and need to 'let go' of activities which fill their day and provide minimal results. By getting organised and planning your time wisely to incorporate important activities like staying in contact with your database consistently, you'll be more profitable without working any harder.
Lorraine Pirihi "Committed to helping small business owners and PS: I'll shortly be announcing the new-look "Productivity Coaching Club", with 2 additional levels for those people who want a more personal approach to be more productive than they ever thought possible at a very affordable price.
Hit the ground running with this revolutaionary implementation program, guaranteed to accelerate your results. A new group will be starting soon... stay tuned! Recommended Resources and Tools
Want more resources and solutions like these? Check out our complete list of resources and tools here. Is your business stressing you out and running you down?Lorraine is Australia's No. 1 Productivity Coach. She specialises in helping small business owners have more time so they can focus and achieve their goals. Lorraine's clients enjoy more time off, have more profitable businesses and experience a much better quality of life as a direct result of being organised. Her services include:
Take action today! Contact Lorraine to discuss your specific needs on 1300 857 756 or email lorraine@office-organiser.com.au ================================== Tell a Friend First time to my newsletter ...keep up to date on future ones ? ================================== Read Other Newsletters We have many newsletters available to help you accelerate your productivity, increase your profitability and help you get a life. These newsletter are available for reprint in your publication, company newsletter or ezine, etc. These newsletters may be reproduced providing they are published in their entirety, including the author's biography and all links. Click here now to view past newsletters. © Copyright 2008 The Office Organiser. All rights reserved. Lorraine Pirihi, The Office Organiser Committed to helping small business owners and entrepreneurs work less, |
Power Planning Days 
Have you enjoyed this week's newsletter?